We are the alternative media agency to the big networks.
Brands may be global, but business, people and media are still local. The top-down centralised approach does not work because local market circumstances and opportunities are not considered.
In the end the key to international success is to fight and win locally.
Every year, we run a survey across 20 of our top clients, with 10 questions to measure our client’s satisfaction.
We are very proud of our 2022 NPS score of 68 which is testament to the value that our client’s believe that we bring to their business.
The Net Promoter Score (NPS) is an index ranging from -100 to +100 that measures the willingness of customers to recommend a company’s products or services to others.
It is used as a proxy for gauging the customer’s overall satisfaction with a company’s product or service, as well as customer’s loyalty to the brand.
Only independency from finance and bureaucracy and the freedom to say what we think and what we feel will allow us to make our clients happy.
Free to keep evolving according to the market and marketers needs and not according to the investors demands. Only in this way will be able to run faster and jump higher.
In order to achieve commercial and technological leadership for Unieuro in a particularly competitive sector, we created an ad hoc TV format on one of the major TV channels. We developed an unconventional and creative campaign during 9 original episodes. We ran this campaign in partnership with Samsung to communicate a vast range of products, driving great audience engagement and an advanced and complete multichannel strategy with over 150 POS.
Watch video
A perfect fusion of technology, data and knowledge on the ground is the basis of wHere, a unique and proprietary tool that manages 123.000 billboards and over 5.000 POIs, allowing us to create the most effective OOH campaigns around the individual POIs and their relevant catchment areas.
We are able to achieve an optimum visibility measurement methodology for 6 different targets on a local, gravitational and national basis.
Ubiq is a powerful tool that provides targeting and attitudinal information which derives from social media. Starting from your brand, you can explore not just demographic data but also how your audience interacts with other brands, social influencers, media partners. It is a smart way to gain a clear picture of your audience.
Watch video
An impactful execution for the launch of a new iconic campaign with a domination on all commercially relevant areas for Esselunga.
Over 900 billboards selected individually.
Making media self-explanatory and illustrated for clients to provide more transparency for them. Various dashboards guide clients and keep them updated continually.
Adspend, TV audience and Digital performance are the objects of the data visualization.
President
CEO
CFO
Human Resources Director
Client Director
Media Team
Media Team
Client Director
Strategy Team
Data Scientist
Digital Team
Digital Team
Client Director
Developer
Client Director
Digital Team
Pixel Artist
Media Team
Client Director
Head of Digital
Head of Business Opportunity
Media Team
Client Director
Digital Team
Digital Team
Digital Team
Media Team
Research Team
Media Team
Strategy Team
Media Team
Digital Team
Digital Team
Head of Strategy
Research Team
International Team
Strategic Planner
Team Digital
Information Technology
Digital Team
Digital Team
Media Team
Media Team
Digital Team
Digital Team
Research Team
Media Team
Media Team
Digital Team
Media Team
Back Office
Media Team
Digital Team
Media Team
Digital Team
Media Team
Back Office
Media Team
Digital Team
International Team
Digital Team
Digital Team
Media Team
OOH Team
OOH Team
Media Team
Media Team
Local Planet was created as a global alternative to the multi-national agency conglomerates. We created a network of the leading, independent and local media agencies to provide an international media solution that represents the best in class local media talent, capable of making things happen on the ground, in key markets around the world.
All of our agencies are independent and owner-managed, decision making is simple and swift.
Brands may be global but business, people and media are still local
We are always looking for new people to join our team.
If you are interested, discover the open positions
or send your curriculum vitae to: yourcareer@mediaitalia.it
FOLLOW US
Linkedin
Instagram
Twitter